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This ad is in reference to Edward Estlin Cummings ), known to many as simply e.e. cummings. A radical American poet, his style was that of using no punctuation (commas or periods etc.) or capitalization, hence why the writing on the bottle in the ad has no punctuation.
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Atlantic Monthly :Harper's: 8/99 (p.12), 1/99, 7/98, 11/97 (p.16), 8/97 (ibc), 7/96 (p.12), 2/96 (p.2), 1/96 (bc)
Harvard: 3-4/96 (bc)
Harvard Business Review: 9-10/99
Lingua Franca: 7-8/00, 7-8/96, 3-4/96
Newsweek :New Yorker :New York Times Magazine: 4/28/96
Princeton Alumni Weekly: 6/4/97
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