This ad was made to raise money and increase awareness about AIDS. Harry Bader thought up the pink umbrella idea and the campaign exists throughout the US.
New York: 6/8/98
New York Times Magazine: 6/7/98
Paper: 6/98
Playbill (store version): 6/30/98 (p.7)
Playbill (theater version): 6/98 (p.7)
Time Out New York: 6/18-25/98 (bc)