AbsolutCollectors.com - Part of the Absolut Vodka Ad Collectors Network : Questions : The Bottle : Who is that guy on the seal of the bottle?

Who is that guy on the seal of the bottle?
The seal on the Absolut bottle's shoulder first came as a joke. One of Gunnar Broman's employees put one of his small medallions there. The Americans saw it when they visited Broman's agency and they loved it. But what should they put there instead of the medallion? Sketches were made of lions, goddesses, swords, shields, men's heads etc. Then one thought of L.O. Smith, the Absolut inventor...Weird enough, Broman's office was located in L.O. Smith's old house. A dozen of different seal-versions were made and the decision fell on the one that has been used ever since.

Thanks to Websolut Vodka for this answer.

Who is that guy on the seal of the bottle?
What does the bottle say?
What flavors of Absolut Vodka are there?

Design and Content © 1997-2003 AbsolutCollectors.com. This site is not sponsored by or associated with Absolut Vodka or its advertisers in any way. All Absolut Vodka ads were scanned by AbsolutCollectors.com and may not be used without prior permission and are © Absolut Vodka.